Dato (newspaper)
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''Dato'' ( da, date) is a defunct
Danish Danish may refer to: * Something of, from, or related to the country of Denmark People * A national or citizen of Denmark, also called a "Dane," see Demographics of Denmark * Culture of Denmark * Danish people or Danes, people with a Danish a ...
free daily newspaper Free newspapers are distributed free of charge, often in central places in cities and towns, on public transport, with other newspapers, or separately door-to-door. The revenues of such newspapers are based on advertising. They are published at d ...
published in Denmark between 2006 and 2007.


History and profile

Launched on 16 August 2006, ''Dato'' was Berlingske's offering in the "newspaper war" initiated by Dagsbrún's ''
Nyhedsavisen ''Nyhedsavisen'' was a Danish free daily newspaper based on a new concept of distributing a free newspaper to 500,000 Danish homes that became the most read in the country within 18 month of launch. It was owned by investment and advisory catalyst ...
''. ''dato'' was, however, the first of the recent free dailies delivered to people's homes to begin publishing. The paper was owned by
Det Berlingske Officin Berlingske Media (formerly Det Berlingske Officin A/S)Berlingske Media website in English
is a Dan ...
. It was distributed in Metropolitan Copenhagen and the suburbs of
Århus Aarhus (, , ; officially spelled Århus from 1948 until 1 January 2011) is the second-largest city in Denmark and the seat of Aarhus Municipality. It is located on the eastern shore of Jutland in the Kattegat sea and approximately northwest ...
. The 2006 circulation of the paper was 200,000 copies in 2006. It had a circulation of 400,000 copies in March 2007. ''Dato'' closed on 19 April 2007 and
merge Merge, merging, or merger may refer to: Concepts * Merge (traffic), the reduction of the number of lanes on a road * Merge (linguistics), a basic syntactic operation in generative syntax in the Minimalist Program * Merger (politics), the comb ...
d with another
Danish Danish may refer to: * Something of, from, or related to the country of Denmark People * A national or citizen of Denmark, also called a "Dane," see Demographics of Denmark * Culture of Denmark * Danish people or Danes, people with a Danish a ...
free daily newspaper Free newspapers are distributed free of charge, often in central places in cities and towns, on public transport, with other newspapers, or separately door-to-door. The revenues of such newspapers are based on advertising. They are published at d ...
, ''
Urban Urban means "related to a city". In that sense, the term may refer to: * Urban area, geographical area distinct from rural areas * Urban culture, the culture of towns and cities Urban may also refer to: General * Urban (name), a list of people ...
'', also owned by
Det Berlingske Officin Berlingske Media (formerly Det Berlingske Officin A/S)Berlingske Media website in English
is a Dan ...
.
Det Berlingske Officin Berlingske Media (formerly Det Berlingske Officin A/S)Berlingske Media website in English
is a Dan ...
paid over 250 million DKK to publish the newspaper.


See also

* '' 24timer'' * ''
MetroXpress Metro International is a Swedish global media company based in Luxembourg that publishes the ''Metro'' newspapers. Metro International's advertising sales have grown at a compound annual growth rate of 41 percent since launch of the first news ...
'' * ''
Nyhedsavisen ''Nyhedsavisen'' was a Danish free daily newspaper based on a new concept of distributing a free newspaper to 500,000 Danish homes that became the most read in the country within 18 month of launch. It was owned by investment and advisory catalyst ...
''


References


External links


Official website

''Berlingske Tidende'' article about the launch of ''dato''

News story at Det Berlingske Officin

''Gratisaviser kommer ikke ud'' (video)
{{in lang, da – story from
TV 2/Østjylland TV 2/Østjylland is one of eight regional TV-stations in the TV 2 (Denmark), TV 2 network in Denmark. The station was founded in 1990, and the first news broadcast was made on 1 April the same year. The station covers the eastern part of Jutland, ...
on the missing distribution on some editions of dato as well as 24timer (broadcast 25 August 2006) 2006 establishments in Denmark 2007 disestablishments in Denmark Publications established in 2006 Publications disestablished in 2007 Danish-language newspapers Defunct newspapers published in Denmark Defunct free daily newspapers Daily newspapers published in Denmark Newspapers published in Copenhagen